Last Revised: 29th November 2018
Information We Collect
How We Use Your Information
How We Share Your Information
How We May Allow Others to Collect Your Information
Cookies, Web Beacons, and Similar Technologies
How We Protect Your Information
Questions & Feedbacks
What Type of Information Does Starbucks Collect?
Personal Information that may be collected by Starbucks may include:
- Name, identity card number/ passport number, postal address, phone number, and e-mail address.
- Financial account information, such as credit card number and other payment information.
We may also collect information about you or others as you provided such as:
- If you create an account – your username, password, your birthday, gender and mobile phone number.
- If you buy goods at our stores or through our programs or otherwise – what you buy, where you buy, how frequently you buy, rewards you earn, and rewards you redeem.
- If you register any Starbucks Card – the card number, card transactions, including activating the Starbucks Card, loading value to the Starbucks Card, redeeming any value, balance transfer, balance enquiries.
- If you use our mobile applications – information such as your device ID, your location and stores near you and visited by you may be collected.
- If you take a survey or interact with us in various other ways – demographics information, your comments, feedback, questions or suggestions, and information about subjects that may interest you.
Automatic data collection via Cookies and Web Beacons
Starbucks may also collect aggregated data or anonymized data that does not directly identify you.
We may combine information we collect about you with information we receive from third parties.
How Does Starbucks Use Information About You and Others that you provided?
Starbucks may use information about you or others that you have provided on your own volition for purposes described in this Policy or disclosed to you on our Sites or with our Services. For example, we may use information about you or others that you provided to:
- Process and manage your purchase and use of Starbucks products and services, including your accounts and program participation, your use of the Sites.
- Respond to your customer service inquiries, post your comments or statements on any blog or other online forum maintained on our Sites, or take other actions in response to your inquiries or other Site activities.
- Create personalized promotions by combining your personal information with non personal information about you, such as the amounts and types of purchases you make or any benefits you receive through our programs.
- Communicate with you about your orders or purchases, your services, accounts and program participation, a contest or sweepstakes you have entered, and your requests for information.
- Communicate with you about our brands, products, events or other promotional purposes, including co-branded offers and affiliate and partner offers in relation to food and beverage and catering services.
- For internal operations, including troubleshooting, data analysis, testing, research and service improvement.
The data that we collect from you may be transferred to, and stored at, a destination outside Malaysia. By submitting your information and accessing the Sites, you consent and agree to such transfers.
Does Starbucks Share Personal Information or Information of Others that you provided with Third Parties?
Starbucks shares your personal information or information of others that you provided in limited ways.
When We Work Together – We may share information between and among Starbucks Corporation, its subsidiaries, and affiliated companies for purposes of management and analysis, decision making, and other business purposes. For example, we may share your information with our subsidiaries and affiliated companies to administer our loyalty programs, process orders and requests, and expand and promote our product and service offerings.
When We Work with Service Providers – We may share your information with service providers that provide us with support services, such as credit card processing, website hosting, email and postal delivery, location mapping, product and service delivery, analytics services, or conducting academic research.
When We Work on Business Transactions – If we become involved with a merger or another situation involving the transfer of some or all of our business assets, we may share your information with business entities or people involved in the negotiation or transfer.
When Sharing Helps Us Protect Lawful Interests – We may disclose your information if we believe that the disclosure is required by law, if we believe that the disclosure is necessary to enforce our agreements or policies, or if we believe that the disclosure will help us protect the rights, property, or safety of Starbucks or our customers or partners.
When We Work with Marketing Service Providers – We may share your information with marketing service providers to assess, develop and provide you with promotions and special offers that may interest you, administer contests, sweepstakes and events or for other promotional purposes.
When You Give Consent – We may share information about you with other companies if you give us permission or direct us to share the information.
When the Information Does Not Identify You – We may share your information in a way that does not directly identify you. For example, we may share information about your use of our websites and mobile applications in a manner that does not identify you or may combine information about the nature or frequency of your transactions with similar information about other people and share the aggregated information for statistical analysis and other business purposes.
When You Post on Our Websites – If you post information on a blog or another part of our websites, the information that you post may be seen by other visitors to our websites, including your user name.
Does Starbucks Allow Others to Collect Information you or Information of Others that you provided?
When you use our websites or mobile applications, we may allow third parties to collect device and usage information and location information across your different devices through mobile software development kits, cookies, web beacons and other similar technologies. These third parties collect this information for the following purposes and for other purposes consistent with their own privacy policies:
To Understand the Use of Our Services – We allow certain service providers to collect this information to help us understand how our websites and mobile applications are used and to assist us in improving the content and operation of our online properties. These service providers collect aggregate statistical usage data that is not matched or linked to any individual user.
Cookies, Web Beacons and Similar Technologies
We and others may use a variety of technologies to collect information about your device and use of our websites and mobile applications. These technologies include cookies, web beacons, java scripts, entity tags, and HTML local storage. Most web browsers can be programmed to accept or reject the use of some or all of these technologies, although you must take additional steps to disable or control other technologies. For more information, please see the section of this Statement titled “Your Choices”
Cookies – Cookies are small data files that are sent from a website’s server and are stored on your device’s hard drive either for only the duration of your visit (“session cookies”) or for a fixed period (“persistent cookies”). Cookies contain information that can later be read by a web server.
Web Beacons – Web beacons are small, transparent images that are embedded in web pages, applications, and emails that are sometimes called “clear gifs,” “single pixel gifs”, “page tags” or “web bugs.” We use web beacons to track the web pages you visit, to test the effectiveness of our marketing, and to find out if an email has been opened and acted on.
Java Scripts – Java scripts are code snippets embedded in various parts of websites and applications that facilitate a variety of operations including accelerating the refresh speed of certain functionality or monitoring usage of various online components.
Entity Tags — Entity Tags are HTTP code mechanisms that allow portions of websites to be stored or “cached” within your browser and validates these caches when the website is opened, accelerating website performance since the web server does not need to send a full response if the content has not changed.
HTML5 Local Storage – HTML5 local storage allows data from websites to be stored or “cached” within your browser to store and retrieve data in HTML5 pages when the website is revisited.
These and similar technologies are used for the following purposes:
Services and Functionality – Some of these technologies are required to allow you to access and use our websites or mobile applications and the various services and functionality we offer. Without these technologies, some of the services and functionality on our websites and mobile applications would not work properly.
Performance Monitoring – Some of these technologies help us analyze and estimate traffic and assess the volume of use of services and functionality on websites and mobile applications. They show us how visitors and customers interact with our digital properties, whether there are any errors, the degree to which certain web pages, applications, services or functionality are accessed and used and how they are performing or operating. When these technologies are used for performance monitoring, no information that identifies you is collected.
User Convenience – Some of these technologies enhance the ease of use of our websites and mobile applications and the services and functionality they make available by accelerating load and refresh times and remembering information that you have provided on prior visits to our websites or when you last used a website or mobile application service or functionality.
Marketing – Some of these technologies are used to tailor your experience on our website, within our mobile applications, or across your applications or devices by controlling the promotions, advertisements and other marketing messages that may appear when you access or use these or other digital properties. These technologies also help us learn which services and functionality you are using and how you are accessing information about us. We may use this information to personalize your visit to a website or use of a mobile application or to send you relevant promotions and advertisements.
What Choices Does Starbucks Offer About Personal Information?
Starbucks offers choices for you to request to access, update or change your personal information and how we communicate with you. However, Starbucks reserves the right to deny your request for access or to request for further validation prior to allowing you access. Here are some of the ways you can request changes:
- Follow the opt-out instructions in promotional emails we send you or contact Starbucks Malaysia data privacy officer below.
- Log in to your Starbucks.com.my account, if you have one, and visit the profile management section to manage your contact information (SMS text, email and postal address) preferences and to update your personal information.
- Call 1300-80-8989
Users who wish to no longer receive our promotional emails may click on a link named “Unsubscribe” which is embedded with every email sent by Starbucks Malaysia in order to not receive future messages. If you opt out of receiving promotional communications from us, we may still send you non-promotional communications such as emails about your accounts or our ongoing business relations.
You can at any time contact Starbucks Malaysia data privacy officer at Email:
Berjaya Starbucks Coffee Company Sdn Bhd
Lot 10-04, Level 10 West, Berjaya Times Square,
No.1, Jalan Imbi,
55100 Kuala Lumpur, Malaysia.
You can usually choose to set your browser to warn you when a cookie is being sent or to remove or reject cookies. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookie settings. If you choose to remove or reject cookies, it will affect many features or Services on our Sites.
Starbucks will not retain your personal information one year after termination of your account or Starbucks Card and such information will be erased thereafter. Information of others that you provided will be erased upon the termination of the purpose for which you provided such information.
How is Personal Information Secured?
Starbucks takes reasonable steps to maintain appropriate physical, technical and administrative security to help prevent loss, misuse, unauthorized access, disclosure or modification of personal information.
While we take these reasonable efforts to safeguard your personal information and information of others that you provided, no system or transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.
Questions and Feedback
We welcome your questions, comments and concerns about privacy.
Starbucks Customer Relations can be contacted online, at email@example.com or 1300-80-8989