Our Heritage

Our Heritage


  • Founded in 1971 with the opening of the 1st location in Seattle’s Pike Place Market selling coffee beans only
  • Howard Schultz joined Starbucks in 1982 as director of retail operations and marketing
  • Schultz purchased the company in 1987 and Starbucks Coffee Company opened the first store to sell brew coffee and espresso beverages
  • Completed IPO on NASDAQ in 1992 under the trading symbol “SBUX”, thus opening a new chapter of growth for the company
  • Now, Starbucks has more than 30,000 stores and employs more than 350,000 partners in 78 countries around the world.


  • 1998 – Starbucks opened its first store in Kuala Lumpur – the first in the Malay Peninsula
  • 1999 – Starbucks opens its first store in Johor, at the southern region of Malaysia. Thereafter, it opened four more outlets in Klang Valley.
  • 2000 – Starbucks opens its first two outlets in Penang, the northern region of Malaysia. It also opened a second outlet in Johor, its first outlet in Genting Highlands and eight more outlets in Klang Valley.
  • 2001 – Starbucks becomes the first F&B retailer to offer wi-fi services, starting with its store in Plaza Mont’ Kiara.
  • 2002 – Starbucks opens its 30 th store in Malaysia at KLCC, the world’s tallest twin towers.
  • 2009 – Starbucks introduces Drive-Thru concept stores to Malaysia.
  • 2011 – Starbucks refreshed their logo and launched My Starbucks Rewards.
  • 2012 – Starbucks Malaysia celebrates its 15 th Anniversary with the launch of a limited-edition Starbucks Card and tumbler in local batik designs.
  • 2014 – The Starbucks Rewards mobile app was introduced.
  • 2014 – Starbucks launched The Computer Community Center for the children of Kampung Lubuk Jaya
  • 2016 – Starbucks Reserve™ launched in Malaysia at The Gardens Mall.
  • 2017 – Starbucks opens the Starbucks Signing Store for the deaf, the first of its kind in the world.
  • 2017 – Starbucks Reserve™ launched in Johor.
  • 2018 – Starbucks releases first Malaysian designer collaboration with Rico Rinaldi.
  • 2019 – Starbucks opens its first Reserve™ Drive-Thru store in Malaysia.
  • 2019 – Starbucks opens its 300 th store in Malaysia.


  • The Brand Laureate BestBrands Food & Beverage for Premium Coffee
  • The Brand Laureate Specialty Awards for Brand Culture
  • The Brand Laureate BestBrands President Award for Coffee
  • The Brand Laureate BestBrands of the Year for Food & Beverage (Coffee)
  • HR Best Practices – Malaysia Human Resource Award
  • Employer of Choice – Malaysia Human Resource Award
  • Aon Hewitt Malaysia Best Employer 2015
  • Aon Hewitt Best Employer for Commitment to High Performance Culture
  • ACES Top Companies to Work For in Asia 2017
  • Asia Halal Brand Awards for Best Premium Roasted Coffee
  • Asia Halal Brand Awards for Best Specialty Coffee Chain
  • Asia Responsible Entrepreneurship Awards for Social Empowerment
  • Asia Responsible Entrepreneurship Awards for Investment in People
  • CSR Malaysia’s Company of the Year 2018
  • Malaysia’s Best Employer Awards – Malaysian Branding Institute
  • Putra Brand Awards for Most Preferred Brad in Restaurant & Fast Food